Biz Bytes
Welcome to Biz Bytes, your go-to podcast for the latest insights in business and technology. Hosted by Anthony McMahon, we bring you engaging conversations with thought leaders, industry experts, and innovators who are shaping the future of business.
Each episode dives deep into critical topics such as digital transformation, productivity, leadership, and the latest tech trends. Whether you’re a business owner, a tech enthusiast, or someone looking to stay ahead in the ever-evolving business landscape, Biz Bytes offers valuable knowledge and practical advice to help you succeed.
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Biz Bytes
S2.E4: What is it that makes a hammer work?
Tell us what you thought about this episode
We're all familiar with the saying "when you have a hammer, everything looks like a nail".
But what about this one:
Every hammer needs a human.
In hands, it's a tool.
Without hands, it's a lump of metal.
And it's true, tools add a lot of value, but people are at the heart of everything we do.
In this episode of Biz Bytes, I talk with Bruno Cignacco about why a business should be customer-oriented, emotional based, and put expectations at the forefront of everything
Dr Bruno Roque Cignacco (PhD) is an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is also the author of business and personal development books published in different languages. His new book is titled THE ART OF COMPASSIONATE BUSINESS. MAIN PRINCIPLES TO THE HUMAN-ORIENTED ENTERPRISE (2019, Routledge) His websites are www.humanorientedenterprise.com and www.brunocignacco.com